A boutique clothing brand from a premium shopping avenue, annual turnover 6-7 Crores
Problem Statement
- The client was experiencing high returns from key marketplaces at nearly 40%.
- High platform commission charged by the leading fashion marketplace.
- Low orders per month despite high spending.
Veebizz Solve
- Discounting strategy followed at the SKU level basis saliency.
- Established strategic collaboration with the marketplace category team.
- Deep dive on return causes & corrections implemented at scale, prepared brand decks for investor and marketing collabs.
Outcomes
- Jump in Average sales per month (ASPM) by 2.8X wrt the pre-veebizz association period.
- Drop in returns from 41% to 27% in 30 days.
- Reduced seller commission of Brand from 43% to 22% post.
